Professional Experience

CVS Health,
(2016 - Present)
Director, Employer Branding and Recruitment Marketing

Develop and measure career specific social media marketing and social engagement efforts; establish and measure benchmarks for recruitment marketing campaign effectiveness; and proactively reviewed and recommended new digital technology to improve overall brand strategy. Oversee brand identity and content development for CVS Health recruitment marketing and advertising; manage the CVS Health career site, career micro sites and career social media properties. KEY ACCOMPLISHMENTS: • Developed career specific social spaces and deliver advanced analytics to measure effectiveness while building a robust content strategy to support ongoing health and growth of these new social spaces. • Leading a new employee advocacy program with more than 100 pilot users. • Working closely with CVS Health Marketing and Branding teams to ensure 100% brand compliance at all times.

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