VP of Sales and Marketing at Nurses Lounge
Director of Healthcare
University of Tennessee

Professional Experience

Nurses Lounge,
(2017 - Present)
Vice president of Sales and Marketing, South East
To develop and implement an overall marketing and sales strategy for company products, including pricing and customer service policies and advertising programs. Develops marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities. To develop a plan and supporting procedures for customer order processing; to supervise a staff of salespeople and customer-service representatives who implement that plan. To carry out a program for market research and analysis including market segments, buying trends and competitor analysis. To provide recommendations for improving or adding new product designs and assists with product development and testing. Maintains relationships with advertising agencies, public relations firms and market research firms. Oversees and verifies reporting of sales and marketing activities, including leads generated and tracking reports, sales orders received, sales by product, backlog reports and customer lists and determines appropriate reporting frequency, such as weekly, monthly, and quarterly basis.
Nurses Lounge,
Jacksonville, Florida (2011 - Present)
Vice President, Southern Region
  • Support all hospitals, nursing schools and nursing associations in the Southeast and Mid-Atlantic. Work closely with each to introduce Nurses Lounge and show the benefits of the the NL network.
  • Sell all job postings for the Nurse Faculty Job Board throughout the country.
MD News Magazine,
Jacksonville, Florida (2009 - 2014)
Regional Publisher
  • Launched Jacksonville edition of a national B2B magazine for physicians in 2009 as an independent contractor and published for two years. Sold editorial content and advertising to hospitals and physician groups. 
  • Asked to return to company in 2013 as a regional publisher marketing the MD News brand in southeastern cities.

 

Memories of Love Foundation,
Jacksonville, Florida (2005 - 2006)
Executive Director
  • Managaed nonprofit that gave Orlando vacations to families with children that had a critically ill parent.
  • Developed state-wide referral system for patient/clients.
Clarke School for the Deaf,
Jacksonville, Florida (2003 - 2005)
Director of Development
  • First satellite development director for a 150-year-old oral school for the deaf. 
  • Increased donations by 51 percent;
  • Increased annual gala and auction revenue by 42 percent.
MissionWorks Grantwriting & Communications,
Jacksonville, Florida (2000 - 2014)
President
  • Created grant strategies and calendars for nonprofits, matched programs to available grant funding, advised on building specific programs to match grant opportunities, researched funding sources, wrote grants, advised on budgetand organizational specifics to increase funding eligibility. 
  • Wrote and awarded a $1.2 federal Community Access Program grant for Shands/JaxCare that placed in the top five among 300 entries for an initiative to help fund health insurance for the working poor. 
Greenscape of Jacksonville,
Jacksonville, Florida (1994 - 1996)
Executive Director
  • Transitioned 20-year-old nonprofit from an all-volunteer organization to staff-run.
  • Increased number of individual memberships by 50 percent.
  • Increaased membership donations by 64 percent. 
Children's Miracle Network at University Medical Center,
Jacksonville, Florida (1987 - 1991)
Manager
  • Launched hospital’s first pediatric fundraising program and raised $2 million over four years.
  • Increased corporate donations 572 percent over four years.  
  • Ranked #1 nationally in cause-related marketing program and increased phone income.
  • Executive producer and writer of annual telethon. 
GOOD HOUSEKEEPING Magazine,
New York, NY (1984 - 1984)
Art Coordinator
  • Administrative coordinator of the art department.
Rockefeller Center Management Corporation,
New York, NY (1984 - 1986)
Editor & Associate Publisher - CENTER Magazine
  • Created, launched and edited a 75,000 circulation bi-monthly magazine that marketed Rockefeller Center as a place to work, shop and play.
Florida City Magazines,
Jacksonville, Florida (1981 - 1983)
Assistant to the President & Publisher
United States Marine Corps,
Washington, D.C. (1974 - 1976)
Active Duty

Education

University of Tennessee
MArketing (November, 2003)
University of Florida
B.S. (December, 1979)

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